PRODUCTION & DESIGN
Our design team is located in Toronto, Canada. We draw our inspiration from the city, its energy, its buildings and colors. The vibe of Toronto is infused in our designs. We combine it with a mediterranean feel for softness and sparkle. It's Ibiza meeting New York or more specifically Tunis meeting Toronto.
We create 4 to 5 collections a year to cater to the seasonal needs of our clients.
Every collection incorporates an evening wear component, usually our best seller pieces.
We like to combine different fabrics based on their colors, shine and prints. We choose the best sustainable fabrics available in the market. We sometimes order fabrics directly from the traditional mills in Tunisia.
Quality is a word, but we do abide by it. We produce garments that are made to last. We give the upmost attention to the way our garments are made and to the finishes of every garment. We carefully choose who we work with. Our pieces are put together by crafted seamstresses, some of them coming from difficult and challenging backgrounds. We ensure they are paid a fair wage in return for their work.
We team up with artisans who add their savoir faire to our pieces. Embroideries made by hand are often added as accents to our garments.
EMPOWERMENT
We strive to give back to the community, help sustain centuries old crafts that are bound to disappear if not protected. We also firmly believe in protecting the environment and our beautiful planet. In order to do so, we discourage waste and reuse our fabrics whenever we can.
We believe in women’s strength, resilience and empowerment. We strive to build virtual circles of women helping women across continents (between our North American professional clients and the artisans in other places of the world) and ages (Clients at the height of their careers and students joining our team to express their talent and creativity),